OUR PRINCIPLES The 8 C’s of Culture Change Customer Creativity Compensation Comprehensive Software Culture Collaboration Continuous Learning Constructive Leadership Ethics,equity and the principles of justice do not change with the calendar FocusThat we bring to efforts and priorities. Enriching To all stakeholders lives & capabilities. Relevance To markets & business climate. Reliability For it’s the ultimate test for delivery of every promise. Uniqueness In the way we treat every simple or complex issue we face. Creativeness In the quest for differentiation & competitive strength. Efficient And EffectiveUse of all resources to bring about targeted outcomes . Transparency For we believe clarity is the best way of establishing lasting alliances. Empowering To customers, shareholders and employees. ProvidingA healthy , ethical and engaging work culture that aims to give our team perfectly balanced lives. InnovativenessAs we understand how dynamic , fluid and continuously changing consumer behavior is.